What are the techniques, you should adopt to make your soon to be launched website’s coming soon page more effective ?
It’s very important from many perspective. Suppose, very soon you are going to launch your website, you have just bought your preferred domain name and hosting package but to make the website live there need some more time or lets say you had your already running website but due to some circumstances your present site’s design has been broken, so you have planned to redesign the entire site, but in the meantime you want show an informative page to your visitors.
If your situation is anything like mentioned above, then a beautiful, nicely designed, informative coming soon / under maintenance page is a great option for you which will showcase present status of the site and necessary details to the visitors until the site goes live.
Now the main thing is what are the components/ sections/ type of contents will be there to make your coming soon page more attractive to the visitors of the site. Here they are, just have a look.
Simple, neat & meaningful design
Design is vital, whether it’s your site or just the landing page like “coming soon” or “under maintenance” page. The ultimate thing how beautifully you are presenting it to the visitors with all required information.
Yes I know the coming soon or the under maintenance type of pages are basically one page, so your goal is to make that one page such attractive, informative & meaningful that the visitors get automatically attracted.
Simply adding well designed background image or graphics, professional fonts, clean layout to present all information in a proper way etc. can help you to achieve your desired goal. So from design aspect you can keep these things in mind when building a coming soon page for your upcoming site.
Using a proper Logo
Logo carries a heavy role to build your or your brand’s identity. So don’t forget to use a professional Logo on the top of the page.
I know your site is under construction but in the meantime how you are assisting your clients professionally and how much brand conscious you are, matters.
You may think that as it’s a single page, so is it necessary to think about responsiveness or mobile friendliness or that kind of things ?
It doesn’t matter whether it’s one page or hundred, to give all users of your site a consistent user experience across all devices it’s vital.
Because in these days when all we are so much savvy with lots of mobile devices so you should never lose the chance to attract visitors from multiple devices.
It also helps you to increase your reach.
Use a nice welcome message
There you can use a warm welcome message in the top of the page after the logo. A warm welcome message or greeting gives the visitors a different feel.
So always try to use this because whatever may be the status of your site is, visitors are always welcome and you should always be friendly and try co-operate with your level best to assist them.
Remember you site’s visitors are your ultimate asset. So never show any kind of careless attitude.
Use of proper headline(s)
Use proper headlines to give clear message regarding the status of your site, just beneath the welcome text. It’s important to get a clear idea about your status to the respective visitors.
With status headline, it will be better if you can describe the condition in short, so it will be more convincing to the visitors.
Lets consider you are redesigning your site completely, so in that situation you can simple use “We are under maintenance” as the headline and in description you can use like “Sorry for the inconvenience, our website is currently under maintenance & very soon we are launching our site in a brand new form. Till then please bear with us”.
So this kind of thing actually generates trust among the visitors.
About you (in very brief)
You can also give a very brief description about you or your company with the products or services you provide.
As your site is not live, so in the meantime the visitors will get an idea on which vertical you specifically work or provide service.
After all the description you can simply add your contact information like phone number, email id etc. Because your site is under construction not your business.
So if anybody wants to contact with you regarding some job then he/ she can easily be able to do it.
Newsletter Subscription form
You can also setup a newsletter subscription form so the interested visitors will sign up and when your site will be live, all of them will be notified. It’s also a great technique to increase your client base.
Social media buttons
Whether it’s your new site or website under construction, you must have set up all the social media profiles. So in the bottom of the page or in any place where you found appropriate just put nicely designed social media buttons using which your site’s visitors can easily be able to like, follow or connect.
So these are the essential sections for a coming soon page. If you have any more creative idea(s) regarding how we can make a coming soon page more effective then please share via comment.