Are you showing the email newsletter sign up form as a stylish pop up in your blog?
You must have seen already in different blogs/ news sites/ other sites that, just after landing in the home page or after spending some time over there a nicely designed pop up comes with email newsletter sign up form, which simply asks to get the newsletter subscription with other added options.
To increase your steady reader base email newsletter is a great way from both reader interaction perspective and monetisation perspective. Beside these, it also has other benefits.
So every blogger or publisher or site owner tries and tests different techniques to get more email newsletter subscribers.
From design, user interface and user experience wise they always try to implement some innovative and engaging strategies to attract more readers or visitors to become subscriber.
Showing email newsletter sign up form as pop up is a great approach. So you will find lots of example of this in many blogs or websites.
So lets come down straight to the details, in one of my previous article I have already discussed about 6 different places to put your email newsletter subscription form effectively.
That’s why today’s topic is bit more specific because today I am are here to discuss what are the benefits that you can get if you show the email newsletter sign up form as a nicely designed pop up in your blog or website?
Have you got any clue? If not then don’t worry, here I am going to break down each and every benefit with necessary explanation. Just have a read with patience.
When you are showing email newsletter sign up box as a pop up, it’s much targeted.
How? Let’s say you have configured the time of viewing or interval of viewing this pop up with newsletter subscription form such a way that whenever anyone will come to your blog, after spending some time lets consider 1 min or 2 mins you are showing this.
It helps to gauge your visitors interest also. Means whenever someone is spending 2 mins or nearly that much of time in a site that means he/ she have really found something interesting and after that initial engagement if a feature like newsletter sign up comes then as the visitor is already engaged so there is a much more chance of conversion (from general reader or visitor to a dedicated subscriber) or to get a subscription. Right?
But remember one thing that let the user at first skim for some time in your blog/ website then show the pop up otherwise it will not be a good strategy because the user may find the quick display of the pop up as a distraction and he/ she can move away from the site.
So a wrong strategy can ruin your strategic conversion path. So play the game cautiously.
There are one more reason for which I am saying that this approach is a bit focused and targeted. Because showing am email newsletter sign up form in a specific section of your site and bringing the same form as a pop up directly in front of your user putting behind all other things is a bit different from user experience wise.
Because for the first scenario you may or may not sign up. Means you have seen that there is a sign up form in a section of the site, but you can or can’t sign up for that. It’s not because of you are not interested but sometime there need some push. Right?
And the pop up does the exact same thing, means it gives that push or thrust. You are already engaged to a site for some time and you are skimming through different sections of it, so in the mean time if a pop up for email news letter sign up comes which is asking you to just sign up our newsletter to directly get all the latest updates to your inbox without much worry then it will be a bit more sensible and convincing.
So I hope your got the point. It actually brings the right thing on right time in front of the user/ reader. So it definitely creates one behavioral or psychological impact, which helps in more conversion.
Sometime we need to ask, although the person in front of us is interested but he/ she is also thinking that whether I should get it or not.
But from the inside he/ she is interested but you need to ask them politely whether they want to get it or not. Remember you are not forcibly asking anything, instead of that you are strategically asking by a mere request if they want they can get a subscription. So the choice is always there’s.
Because due to this you will get some more extra number of subscribers which you couldn’t if you would not take this step. Got my point?
It also shows one other thing, which is your constructive thinking. That means it shows that you are not running this blog casually. Because always treat your blog as the publication, so use it wisely, sensibly, strategically and professionally.
If you like a magazine you take its subscription to keep you updated with latest edition. As you have taken a subscription of it so whenever a new edition will come you will get it without further worry.
The exact facility you are giving here to your readers when they have got a subscription.
So these are all that I wanted to share with you, hope you got all my points. If you have anything to ask please ask me via comments. I am always interested to listen from you.