People have a very common tendency to put so many unnecessary things in the Explainer video which totally jeopardise the main motto of it.
Your boss has asked you to create an Explainer video for your company’s corporate Identity which will tell your organisation’s story in a more gripping way. Ok, that’s fine.
According to that you have initiated the process by contacting with corresponding person/ company who will do it.
Now after taking the brief from that person when you get back to your boss with an initial draft, suddenly he asks you, don’t you think it’s becoming too simple?
Where all the heavy lifting s gone, what we do through our technology products & all those niche technological terms? I am not seeing those anywhere in your draft?
It becomes more frustrating when after trying for several times you fail to make your boss understood that what should be the inherent quality of an Explainer Video.
Because here Engagement is a vital factor & it totally depends on how much brilliantly/ simply the story has been crafted, means the script behind the video.
And a good story always helps to present all arcane things in a very simple manner, which will be understandable by anyone from a layman to a CTO of the company.
Now instead of that if you pack the video with all your Tech jargon s & arcane terms, after listening to which all normal people will simply faint out, then that will be of no use.
If it’s the scenario then no one will ever like to watch the video except you. Do you want that?
Ask this same question to your Boss, after giving him/ her a clear brief about the best practices. I hope that will make sense.
Now you may ask, Best Practices? What Best Practices you are talking about?
That’s why this article is for. To make you understood about some common mistakes that you should avoid in the process of creating Explainer Video for your company/ product.
Because at first you have to know, then only you will be able to convince others regarding this. So what are the commonly made mistakes?
7 mistakes to avoid
#1. Giving Creative Freedom to the concerned person/ creator
If it lacks from any end either you or from your boss then the person who is working will never be able to work freely.
#2. Free Mind is highly required to let the creative juice flow
If in every step you guys just stop & try to instruct though you are not a creative person, then you can’t expect a great output.
It’s the fact. take it or leave it.
#3. Listen to the person who is knowledgeable in his/ her area
Do you have the capability to create the Explainer Video? No, no? That’s why you have hired someone.
So when you have hired some expert, then why are you trying to inject your so called nonsensical thoughts to dilute the concept created by that expert? Don’t do it.
#4. A story needs to be simple & free flowing
If you inject all the technological terms, description & arcane words which is not heard by most of the people then what will be the benefit of it.
It will not only jeopardise the objective of the video but it will never be able to appeal the masses for marketing purpose.
#5. You customers are highly tech savvy
So what? Remember one thing, everyone likes a story which has the power to touch their heart. Without emotional connect no story will ever be able to survive.
#6. Don’t negotiate shamelessly for a creative process
Now you may ask, what shall we do because we don’t have enough budget?
Then find some other solution in cheaper price. But for pricing don’t compromise with the quality aspect because great things need it’s own price.
#7. Don’t hurry
The process of creating a creative thing needs time, don’t just keep pressuring to the person in the name of your targets.
If your target doesn’t match then find some alternative way but in the name of target don’t just ruin the creative spirit.
So there are some essential/ commonly made mistakes which need to be avoided while planning to make an Explainer video.
Note: It’s totally a fictitious example & the characterisation of the boss is totally based on some random events.
But the tips are from the experience of mine. So try to make your Boss understood all these essential things.