It’s the statistics from India, where most of the feature phone users don’t want to move to the Smartphones when they will purchase next!
What? Yes, it’s not any random info. It’s the official report from MMA & Kantar IMRB, where it has been found.
Do you know for what those 85% of feature phone users are not willing to switch into Smartphones?
For Functional Benefits, Battery Life, Durability & Ease of Repair. These are the 4 key reasons for what most of the users who are still using normal phones don’t want to move into Smartphones.
Even when they will purchase their next phone, they want to stick with it.
So, did you thought feature phones will become extinct soon? Nope, not at least so soon. This report is the proof of that.
Because above mentioned four are the real factors behind the sustainability of feature phones in this age of advanced technologies & smarter gadgets.
Ease of use (Functional Benefits) is one of the biggest reason for which most of the people from our older generation still prefers those simple phones.
Battery Life, you may be using a Smartphone with 4000 mAh of battery but you can’t forget those old days when after talking for even absurdly long hours the battery never got dried out.
Once I had thrown my basic phone out of anger so harshly that if would be any of our latest Smartphones it could never started off.
But that simple phone showed its real power that day by starting without a single problem. Can you expect that kind of sturdiness in any of the latest Smartphone? Never, right?
Repairing a basic phone is also very hassle-free comparing with any of the advanced ones both from price & complexity wise.
Maybe advanced Smartphones are giving you lots of benefits but you can’t deny the above mentioned simplicities. Can you?
So I was not at all stunned after hearing the statistics. These are the quite obvious reasons, why people still admire the Feature phones.