Website Engagement – A burning question for many of us that how to make a website more engaging?
First of all, I want to mention one thing, increasing your website engagement is not any rocket science. So chill & just follow the prescribed way given here.
To make your website more engaging you have to follow some very basic guidelines carefully & that’s all. After that you will see the result/ improvement clearly.
Now the ultimate question is how. But before going to that I want to tell you why, if it’s not clear to you.
When you are running a website, your goal becomes how to bring more visitors, how to retain them for the maximum time in your site, how to convert them to a regular reader from a one time visitor etc.
And to accomplish these goals your website engagement tactics plays a very vital role. Because it’s the only way to retain visitors for the maximum amount of time in your website.
So in one sentence, your website’s overall experience should be so appealing that people will simply enjoy spending some time over there.
But the question is, how? How to make the experience of a website so appealing or what are the factors which helps you to achieve that?
Here I am giving you 18 simple & straight forward ways which influence the audience engagement in your website to a great extent.
So just have a read & think, how can you implement these ways.
1. Make the entire layout clean
Yup, it’s the basic requirement. Remove all the clutter & make your site neat or clutter free from all unnecessary things.
It will give a visual delight to the visitors.
2. An easy navigation to all sections of your site
If your site is not easy to navigate then that’s the biggest setback for your website engagement.
Because people will feel clueless regarding where they should go from a certain section. So rectify that.
3. Focus on Color Pallette choosing
What? Yes; the color combination you have used across the site matters a lot for visitor engagement. If you site’s color gives a visual discomfort, visitors will never stay back for a moment.
So choose a color scheme which attracts visitors from aesthetics part.
4. Never take font selection lightly
Yes; Font plays a vital role to increase the readability. The Font Size, Style, Weight, Color etc. So choose a font which will give pleasure to the readers eyes during reading.
5. Increase Readability
A major aspect, the points I have mentioned above play a crucial role to increase readability. So website engagement can largely be influenced by readability factor too.
6. Integrate option for Social Media Sharing
When anyone is reading an article from your site, put some social sharing option in an immersive way.
So that the audiences can be able to spread the voice easily after reading. So it continues the engagement further.
7. Integrate a Blog
Blog is a great way to spread the knowledge & making your visitors knowledgeable. So integrate one, it can give a huge boost for engaging audiences.
8. Integrate Social Commenting feature
When you have a Blog then commenting is a great factor to take the discussion forward & it plays an important role in website engagement.
So make the process of commenting a lot easier by integrating Social Commenting feature, it makes the commenting a lot more hassle free.
9. As an owner or moderator always be active to give answer for all sought of questions
To engage your readers, always try to answer the questions your readers have raised/ asked. It keeps the flow/ community lively.
10. If possible start a Forum & let the discussion move on
Forum is a very active way to interact with your audiences for all sought of queries, knowledge sharing etc. So integrating a forum can also be a great approach.
11. Put effective Call To Action buttons in necessary areas
Strategically put Call-To-Action buttons in the most effective sections to transform a casual visitor into a regular reader.
12. To capture the prospective leads attention create beautiful landing pages for different CTAs
When anyone will click on a CTA button for a specific purpose then redirect him/ her to a well crafted Landing page to give a more clear idea regarding that.
The ultimate funda is to keep your audiences engaged by giving them several helpful options & solutions.
13. Create an appealing UX
It’s all about strategy, how you should take the visitors to different parts of your site in a natural way by building interest among them.
And User Experience plays a vital role on it. An innovative UX triggers that natural interest & helps in retaining a visitor for longer time.
14. Integrate a Live chat feature for instant support
Live chat can also be a great factor for audience engagement. Let’s say you have an E-Commerce store, a visitor has liked a certain thing which is out of stock.
So if there is a live chat facility available then the visitor will spend some time more by talking with the support agent regarding that product.
Otherwise, he/ she could be move away to check further.
15. Always try to link some more credible sources to your blog & forum
When any visitor is reading an information from your site and if he/she finds a link of a more thorough information in the form of a Blog post or Forum thread, that will be far more convincing.
So that users don’t have to go somewhere else leaving your site to get more info.
16. Keep a Sidebar
Utilise the power of Sidebar. In whichever way possible based on the UI & UX design try to leverage the power of sidebar in your site.
In the sidebar you can show, Top Posts, Popular Posts & most commented ones. Showcase the name of active commentators or participators is all about encouraging them to be more active.
17. Start an Email Newsletter
For constantly stay in touch with your subscribers & to keep the engagement active it’s a great way.
18. Offer a large variation of content
Don’t just provide textual info. It’s major but with this try to publish intriguing Graphical posts, Infographics, interactive videos etc.
These not only give a variation to the visitors/ readers but these type of variation also helps to hold users back into your site for a bit longer time.
And one last lesson is, “Forget I, it’s all about You”. What your audiences will get matters most, so give them what they want. They will automatically stay back.
Now tell me, what do you think?