Ad-Content ratio is a vital metric or a deciding factor on whether your site will be a visual delight or visual discontent!
I have seen this issue in many websites, where the owner of the site seems less bothered about the ad-content ratio of the website.
I know earning is important and nobody can continue a certain job for a long time in empty pocket. When you are running a website, advertisement is a great source of that earning.
But at the same time it’s also true that, for the sake of earning you can’t just make your website an advertisement billboard.
Advertisement is important and placing advertisements in your site is not at all bad or uncool from any angle. But everything has some limit and you can’t just deny or ignore that.
Now your curious mind must be thinking, what about the term “limit” signifies in this context and why am I telling this?
Let me clear everything one by one. First of all, limit in advertisement means, how many ad units are perfect for a certain webpage or more clearly speaking, the proper ad-content ratio for any website.
And the second point is, why am I talking about all these? My objective is to make you informed, regarding why you should try to maintain a proper balance between advertisement & content on your website.
So, in this post I will cover all such effects, which may arise if you don’t maintain proper ad-content ratio for a website (for your website).
It creates a visual discomfort
What else can you expect? Suppose you have visited a website for the first time by following a link from your Facebook timeline.
But when you landed to the actual page, you have found out that the site is none other than an advertising billboard kind of stuff, where there is no sign of quality content but 70% of the site is full of different ads.
Can you imagine, how much visually disturbing it is?
Now think if that site was yours, then? So, always keep this thing in mind that never ever mess with your site’s standard ad-content ratio.
Because when the normal ratio exceeds, it gives a big visual discomfort and a really bad user experience.
User Experience is the very first thing, based on which someone decides whether he/ she will ever visit your site again or not?
Site’s reputation comes under question
You site’s reputation is not only dependent on the quality of content you produce. But what kind of user experience you are giving to your readers, that also matters a lot. How?
Forget about any technicalities, think from a normal visitor’s perspective. In the first visit if someone finds that, your site is a complete mess from user experience’s point of view, then will he/ she ever consider to visit your site?
If it happens, then can you imagine what will be the reputation of your website? Because in my first visit on any website, if my experience turns out too bad then it will spread like wildfire in this age of internet & social media.
So, never ever play with the reputation of your website. Once it’s gone, it will be very hard to regain.
Loss of traffic & dedicated reader base
If the prior two points become true and the ad-content ratio is really absurd then ultimately these will affect on your website’s traffic.
Due to this, first of all your site’s dedicated follower base will drastically decrease and at the same time new visitors will also fly away after first visit & will never return back.
Site’s revenue & future will also be in question
If you gradually lose the traffic to your site, reputation, dedicated follower base then obviously you site’s income will drop and the future will be in question.
Because when you will try to bring any big advertiser on board, then two most important things which will be checked at first are, the qualified data on site’s traffic & the overall reputation of your website.
If any of the above mentioned criteria doesn’t match, then it will be really tough to get an advertisement or an advertiser.
If you don’t find a good advertiser, then ultimately the revenue will be affected and it will create a drastic impact on your site’s future & growth plan.
So, not maintaining the ad-content ratio properly, can have multiple impact. What do you think regarding this? Share your thoughts via comment.