New Product Launch is a huge task but due to that making unnecessary delays can affect adversely!
If you take unnecessary time on Thinking, Re-Thinking on your new Product Launch in the market then in that time your competitors may reach far ahead.
But do you know or have you ever thought, why this kind of delay happens? What are the reasons behind it ?
It happens due to lack of clarity in your vision & your goal. People always think let’s wait for some more time to rethink, if we could add more value to it.
This kind of never-ending thought process always stops the launch of a new product & our new Product Launch got stuck for indefinite time.
But your thinking/ re-thinking/ over thinking shouldn’t stop the product launch because it’s (thinking/ innovating) a constant process.
So after achieving a certain milestone release that version in the market & parallelly you continue the R&D/ thought process for bringing further addition.
But in the name of Re-thinking & over thinking if you halt the process of your highly ambitious new Product Launch, that will kill your entire dream.
Because when you will still think by stopping everything, your competitors will move much ahead. So don’t stop move step by step.
By stopping for an unnecessary reason never ever lose the primary attention.
Here I am giving you 5 reason why you should never miss the opportunity to launch your dream product before your competitors.
#1. You could be the pioneer
Always remember, everyone remembers the Pioneer of something, who had invented/ introduced us with that for the first time.
Everyone else comes later, so never ever miss that initial opportunity.
It’s not only about remembering but everyone will know, respect & your competitors will try to copy you. In this way ultimately you will gain attention. right?
So it can give you a huge boost in your marketing effort organically with the word of mouth publicity.
#2. You will miss the High-Tide
In every business/ domain, there comes a certain time when an invention becomes so disruptive that it changes all traditional beliefs.
Think about the invention of Computer, the Internet, Solar Energy, Telephone and many other inventions which brought a massive disruption in their own era.
Now think about those Innovators or the companies who had invested (knowledge, money & time) on those verticals in initial days, they all have become a legend.
Now think about those companies who were the early adopters of these technologies.
Means who had started working on these technological verticals in the very initial days. They all have created a separate space for them. Right?
Because they haven’t missed the High-Tide.
It doesn’t mean that you can’t stand up later but you can’t deny the impact of the High-Tide which can really help in your new Product Launch.
#3. You will loose the ground
Why is it?
If you waste too much time on just thinking and in the meantime if any of your close competitors launch the product, then how will it be?
As many numbers of days you will waste you will constantly go backward & the distance between you & your competitors will increase to a great extent.
So the best way is, launch an initial version of your product in the market to get the real taste regarding how is it performing.
Because lots of challenges or difficulties will arise in practical field which you will never know if you never release it in the market.
So launch the very basic version in the market, get reviews/ feedback’s from audiences, find out the difficulties you are facing then review those, rectify those & release the next version.
That should be the real approach.
#4. People’s trust is also a factor
Building trust is also another big factor. You can build it later also but being a Pioneer on something is a totally different thing.
If you are the first one of your kind of solution in the market then the trust among the customers will be in a different level. Because trust always comes out of respect.
So your solution can become the grandfather of all other your kind of solutions which will come later. Just imagine what kind of authority figure you will become.
People’s trust comes from authority too.
#5. Your confidence level will also get down
Yes; it’s the most destructive reason.
Let’s say you were supposed to launch your innovative mobile app in a certain date.
But due to your negligence or fickle mindedness you are constantly delaying the launch & continuously adding new features.
That’s not only the delays the launch but it also takes the confidence level of your employees to a very lower state.
Because they starts thinking, what kind of decision maker you are?
That’s from where your entire organisation starts drowning when your employees lose their confidence from you.
So don’t do it. Never ever stretch your new Product launch too much! It can create adverse effects in many ways, as I have already told.