Business Listing on proper online directories can be highly beneficial if you can leverage it with its full potential!
So how you can make your business listing on any niche directory more meaningful/ effective?
Because getting enlisted in any popular directories is not such a big deal but how you are leveraging that scope matters a lot.
Basically I mean to say, how you are utilising that opportunity to boost your Lead Generation percentage and getting new prospective customers?
Otherwise what’s the benefit of it? Because as a business owner you have enlisted your business in such a place (business directory) obviously to get some better visibility right?
Using that visibility you want to reach out to more number of customers and ultimately hoping to end up with some new projects. Right?
So your ultimate goal is to increase Lead & convert those Leads into prospective customers, which ultimately helps to increase the revenue.
But that will come only when you will be able to optimise the business listing of your site.
That’s why this article is for, to let you know how you will be able to maximise the presence of your business using this kind of business listing services/ directories.
So what are the ways?
#1. Crafting Content in an effective manner
Yes Content! If you want to survive in this digital ecosystem then content is the driving force of everything.
So you have to know how to create purposeful & engaging content for a specific platform.
As you can understand that a blog post & whitepaper can’t be same. The purpose and structure of both are different.
So when you are listing your product/ business in a directory, you will not get enough of space to write history.
There you have to put such type of content which will not be too long but it will convey the actual message.
So to make your directory submission worthy focus on quality content creation with proper keywords, mentioning different key points & using proper images. Images are important to make the content more appealing.
#2. Don’t forget the power of SEO
SEO is not only for your website, you can apply the basic principles of SEO in your directory page too. How?
Using focus keyword (s), maintaining proper balance & positioning of it in proper areas like in Headlines, body text, image title & alt text etc.
But never ever miss it. Because these are really simple but effective usage of basic SEO principles which boosts your business’s listing.
So, SEO is everywhere if it’s a online property!
#3. Using proper multimedia elements
To make your listing more interactive you can add different multimedia content like pictures, demo video etc.
These not only make your listing more interesting but far more engaging. Because no one likes to read only dry & dull texts.
A proper balance between Text & Image with Video can be a great way to increase audience engagement.
#4. Getting more positive reviews
Reviews are highly influencing factors for your search rankings. So try hard to get as many positive reviews you can get through quality work.
So if you are a new entrant in this space then your top priority should be quality delivery, then only you will get positive reviews.
But if you are a long time player in this field and you have completed lots of big projects but haven’t taken reviews then start coordinating immediately with all your clients.
Because as I was mentioning that getting positive reviews is a big factor.
#5. Smart Call to Action & Social media integration
If there is provision then you should always try to add smart Call to Action buttons to make some significant feature more accessible.
Beside that, to increase reach & engagement you can also integrate the Social Media Links in your main listing page for smarter outreach.
#6. All details should be updated time to time
One another vital point. Many times I have seen that after creating a profile due to lack of maintenance older information stays there.
But you should always be very cautious regarding this. Every time when any new feature (Product, Services or anything else) will be introduced that needs to be updated immediately to the directory.
#7. The contact details should be accurate & in detail
Contact details you mentioned there should be accurate and all ways of communication should be mentioned properly.
Physical address (if required), Ph. Numbers, Email, Website, Support Forum (if any) and also timings (if there is a brick & mortar side too).
So these are the things which you need to take care of to make your online business listing more impact full.