Time is not at all going well for Twitter. The Social Media giant is facing several difficulties from Growth & Profitability aspect!
If you closely follow past several months report, you will find that once Golden moment has passed for Twitter.
It’s true that in business landscape no one can expect a smooth journey. Ups & downs are the core elements of the trip irrespective of the business’s size, age & revenue.
Not only startups, even bigger behemoths also pass through tough situations. Twitter’s latest phase is the proof of that.
A Social Media powerhouse like Twitter, when struggles for Growth that becomes a big concern for the entire community of entrepreneurs.
All the Entrepreneurs should learn/ get a lesson from it. So let’s find out what actually happened? What are the reasons behind this turmoil?
As I mentioned in the beginning, the problem is related to company’s Growth & Profitability. As it has been reported by several media that Twitter is struggling to increase its existing user base.
For any Social Media, this is a very vital metric. With time & scale of business if the user base doesn’t improve/ increase in a healthy rate, then company’s revenue & profitability will get affected.
Here also the same thing happened.
Even after Jack Dorsey’s return the company hasn’t seen any significant growth. Since the return of Dorsey as the CEO, lots of expectations were there.
With the disappointing fiscal recently Twitter has announced that COO Adam Bain is also leaving the organisation. This is an another big shocker.
When the situation becomes so turbulent one sure shot option remains layoff. Though it’s the last resort but to cut down overall expenditure companies finally look at it.
As per recent update, Twitter is about to cut off 9% of their total employee strength. So they have taken up the call.
With a current valuation of around $17 billion, Twitter is eagerly looking for a prospective buyer. Which is really saddening to me, when a company of such a big stature thinks for the buyout.
The recent situation has raised a question mark to once legendary co-founder Dorsey’s Leadership too.
But apart from all the above-mentioned situations, a recent incident (accident) has shocked everyone of us.
Jack Dorsey’s Twitter account got suspected from the Network! What? Yes; that’s what has exactly happened.
Although in a tweet he has mentioned, that was an internal mistake. But the question remains, how this can even happen? When only the company can suspend someone’s account, not any individual.
In a circumstances like this, it’s quite clear that the mistake/ anything whatever happened was totally from company’s end.
But how a Social Media of that Stature can do such mistake? There is no clear answer to it.
So in a turbulent situation, this is another shock wave. Now the main question is, defeating all the hurdles how Twitter come back with its original shine & glory to all Twiteretties.