What is the proper way to release an update for your website, from which the website user experience will remain totally unaffected!
In my previous article, I had explained how releasing a sudden change or update to your website can create a huge impact, on overall website User Experience (UX) and it can be drastic.
Sometimes your existing user base can also be affected to a great extent due to this kind of sudden decision without any proper intimation or guidance.
Why you should be careful about bringing sudden changes to the website User Experience? I have already discussed that in great detail in my previous post.
If you haven’t read that article yet, my request is please go through that at first, then continue with this. So you will get the whole picture & the main context.
Now I hope you have got the scenario & understood that why am I asking again & again not to hurry, when you are bringing any big update for your website.
Now the ultimate question is, How? How will you roll out a certain change/ changes in your website, from which your site’s users overall website User Experience will remain unaffected?
It’s really simple, just have a read this article. Here I will define what to do in this circumstances and what will be its impact, from both end (from your end & from the user’s end).
Take time from your end
Take time, don’t rush. Introduce everything slowly in step by step fashion. You must have seen, how big brands like Facebook, Google roll out changes for their products or services.
Because if they introduce everything at once, then it will create a huge impact on overall User Experience and if the user experience got affected, it can create a negative crunch on existing follower base too.
It’s bound to happen, people fear or try to stay away from unknown things. That’s why when you go out from your comfort zone, you feel nervous, unconfident & insecure.
So if you bring all the changes at once then users may get irritated or can become totally confused. So it can create a big impact on the usability as it’s dependent on the user’s overall experience (website user experience).
Here is the way, which I think will be great for introducing changes in the website user experience. It’s a suggestion of mine.
Now whenever you are planning to bring any changes/ updates, at first jot down all the things, then create milestones according to that. The milestones should be very clear & specific.
After finalising everything internally, announce your entire plan to your audiences including the timeline & other necessary details.
Then gradually bring those features one by one following the milestones. Because due to this the learning curve of the users will also get smoother.
Whenever you roll out any such update (s), try to get audiences feedback and based on that you can bring further perfection in future. Because always remember audiences/ users are the best judges. At the end of the day they will use your service/ product.
So whenever you are planning to introduce something new just take your time, create a strategy, make a feasible timeline, set milestones, announce that, create how to guides, then roll out stepwise, get feedback & continue in this manner.
So in this way, your audiences will also feel involved and a part of your update process, so user experience will enrich to some extent instead of getting down.
Give time to your audiences
Now through this, your audiences will also get time to understand everything and gradually they will become habituated/ accustomed with the changes.
Because every human being has a certain learning capacity, if you try to feed everything at once then definitely they will vomit it out, due to information overload.
But instead of doing this, if you make them informed regarding the total update process including all the phases & timeline, then based on that if you roll out everything with proper guidance, the overall transition will be much smoother.
In this process, user s are already informed regarding which update will come and when, what will be its effect, how they have to proceed and at the end based on their experiences they have to send their feedback.
So in this way, your audiences will never feel that you are imposing anything on them.
Instead of that, they will take it like, yes I am also a vital part of this update process and based on my feedback the service will become much frictionless.
In this way, the stiffness of the learning curve will be totally diminished. So have patience and proper plan in place then to roll out any changes. Don’t rush. I hope you have understood the main agenda.
Now it’s your turn, I am eager to get suggestions from your end regarding how we can make this entire process a bit more immersive. But it’s my view, what’s yours?