Foldable Smartphone, this is what on Samsung’s is betting now to regain consumer’s attention & trust for their brand!
Speculation is getting higher, as it has been reported by multiple leading media outlets that Samsung is bringing a whole new kind of Foldable Smartphone next year.
Time is really going tough for Samsung for past couple of months. Problems are many, not just a single one.
Firstly the problem started with their ambitious Galaxy Note 7 then their recall of 2.8 million units of problematic Washing Machines.
After these two now a heavy-weight corruption scandal has also been added to their portfolio (in a satirical note!).
So, standing on the battleground, the news of introducing a whole new kind of Foldable Smartphone is really significant. It can be highly beneficial for Samsung to regain their reputation & trust in the market.
As per the report, Samsung has already filed a patent in the IP (Intellectual Property) office in Korea, for a new kind of smartphone which can be folded in half.
It has also been reported by another leading media that the name of this innovative gadget will be Galaxy X. The all new Galaxy X is coming with an aspect ratio of 21:9.
After years of research on this Foldable display concept now the time has come for the world to experience it. Samsung was working on it for quite a long time.
So, we are also eager to see how useful & effective the display of this upcoming smartphone turn out to be.
Because the situation through which Samsung is passing by is really a mess from all aspect. Specially from customer loyalty/ trust’s point of view.
It started with Note 7 massacre, then the cloud of worry concentrated around their Washing Machines. As a result of this, Samsung has decided to bring back 2.8 millions of such top loading machines for the risk of injuries.
When these two were not enough another problem knocked the door. Recently Samsung’s South Korean offices were raided by the officials from the prosecutor’s office, South Korea.
In a situation like this, Samsung needed a solid platform, which will help them to reshape their brand in an all new way. Maybe the upcoming Galaxy X will be that redefining factor.
But lot’s of associated things are involved there regarding the device’s usability & acceptance in the market. As Foldable Smartphone is a totally new concept.
So, only the time will tell how the consumers react.
Source: Business Standard