If a Software’s User Experience sucks, that’s of no use. Mark my word, that’s of NO USE!
How can I be so rigid? I am not rigid but I am telling you the fact! Any Software’s User Experience is a very basic thing to judge it’s effectiveness & usability.
If it sucks then time has come to take some necessary actions. Otherwise, no marketing & promotional budget/ effort can save you/ your product from sinking.
But sometimes people forget to give primary importance to this & except that they start focusing on many unnecessary matters.
You know what, neglecting the effectiveness of a software’s user experience means you are neglecting all your users who will gonna use it.
But a major design principle suggests that always think of your users first when designing a software. How the experience will be for all the target users?
So let’s find out why a software’s user experience matters so much?
How can it benefit you?
#1. Softwares are meant to minimise our effort
But instead of that if the usage of a certain software application increases the burden due to it’s not so friendly user experience then what’s the benefit of it.
Software s are known as solutions because they solve our different problems in real life. But when a solution increases your problem how will you take it?
Not in a good manner right? Yes that’s why the user experience of your software is so important. If it sucks then your entire product sucks!
#2. It decreases the training cost after deployment/ implementation
Smart UX can drastically reduce the time & money necessary to train your users. How?
If a software’s user experience is designed in such a manner that no new user will feel lost even if he/ she using it for the first time.
Nowadays the application UX is getting so simpler with lots of interactive elements & visual cues that without even anyone’s help people can learn it quickly.
It’s not that people don’t need training because for large scale enterprise application they need it. But the concept & acceptance is changing rapidly.
& if the entire Application UX is designed such a manner as mentioned above then definitely it will take lesser time to learn for all users & the budget for training will also get reduced.
#3. It helps in direct Selling & Marketing too
You know, what people really want in a software product? There are two things, one is how much useful & user-friendly it is. Yes that’s all.
And it’s user friendliness is directly related to it’s user experience. So if a software’s user experience excels from all aspects then it helps in the marketing of the product too.
Because why people will buy your product if it’s not useful & easy to use? Nowadays people are already busy, so they don’t have much time to invest on your solution or to take a new burden.
They simply want a solution of their problem and that’s the soul purpose of purchasing a new software! So obviously when a software fulfils users demands it will be much easier for you to market & sell it.
I hope you got my point. So without spending huge money aimlessly at first make your software’s UX straight. Right?