Inject the term Analytics in your blood & make the Analytics tools your playground, if you are a wannabe Digital Marketer!
Marketing Digitally is all about strategy, data & analysis. Without adequate data & proper analysis you will go nowhere. So becoming a master of analytics & in different analytics tools is the foremost requirement.
Now the question is why? Why you need to be a master in this?
Ok; Tell me one thing, if you can’t gather & analyse data properly then on what basis you will run a digital marketing campaign? You have to think it from both ways. Right?
It means, when you are thinking from a marketer’s perspective, at the same time you have to consider the customer’s stand point too.
What they will think or perceive when as a marketer you will propose a whole new strategy.
Because you have to think, why a client will get convinced or satisfied if he/ she can’t see any clear output of your effort.
Now effort can have different forms, in terms of sale or any other conversion metric as per your client’s business goal. But!
What but? A big problem is still there, I don’t know whether you are getting it or not, so let me clarify you.
Sometimes all marketing effort doesn’t give you clear & straight ROI. But it doesn’t mean you are not giving any effort. Generating ROI through digital marketing takes time.
But a client will never try to understand it. Because he wants return or to achieve his business goals through your marketing effort as soon as possible.
Now tell me, when a situation is like this, means you are giving adequate time but due to many reasons you are not getting any solid return but the situation is improving gradually.
How will you make your client understood that? Without proper data you will never be able to convince anyone.
Got my point? It isn’t necessary that always return should be sky-high but your overall progress need to be visible. That’s where the role of data, analysis & analytics tools comes by.
You have to show your client/ keep him assured that everything is working fine, don’t worry. Because we all know that marketing is not a quick fix.
But your client will never try to understand it, you as an expert in this space have to make them understood through proper analytical data.
To achieve that, the role of various advanced analytics tools are unquestionable. Because the amount of data you need to gather to analyse different aspect of marketing effort, without any such tool it’s impossible.
Because you need geographical, demo graphical & several other kinds of data to take a clear decision regarding to where your marketing effort is heading.
Are you targeting to the right audiences or you are just hitting around the bush. Because without a specific target or segmentation of audiences you can never achieve a good ROI.
So from your end these analytical tools will help you to gather, visualise, analyse & come to a solid decision from marketing stand point.
From a customer’s perspective these digital marketing tools will help them to get a clear insight that their money is not getting wasted.
You can create several advanced reports through these software s which you can present to your clients on daily or weekly basis to keep him/ her updated regarding your effort & the overall progress.
Because without qualified data your Digital Marketing effort will go into trash. May be you have given your best effort of life. But no one will listen to you without any proof/ data.
So if you are a wannabe Digital marketer make the Analytics Tools your best friend.