14 billion messages were being sent on a single day via WhatsApp in India & that day was 31st December 2016!
This recent statistics shows how much affectionate Indians are towards using WhatsApp for all their messaging needs. The number itself shows this.
Though there are various players in the market but WhatsApp has created its own space & culture. It’s not just a name anymore, people use it like a verb.
“Hey, can you WhatsApp me your Email Id?” You must have said or heard this many times to/ from your friends. Right? That’s the thing.
As we all know that day by day the traditional ways of sending greetings like Greeting Cards/ SMS s are fading out, as people are getting more friendlier with advanced technologies.
With Technology the Behavioural Patterns of human beings are also changing rapidly. The way they used to do/ imagine a certain thing few years back that has been changed abruptly, with the invent of newer Technologies.
The same person who used to purchase Beautiful Greeting Cards in the past for all of his/ her friends or loved ones, now that person is sending greets through Messaging Apps with varied interactive formats.
And all the credit goes to the Technological Evolution & the birth of platforms like WhatsApp, which has changed the perception & habit of people on communication via messaging.
In India, WhatsApp has a massive user base of approx 160 million. All those users (mostly) have used this platform to greet their close ones on the last day of the year, which resulted this 14 billion WhatsApp Messages.
So from this figure, it’s quite clear that how much the concept of Instant Messaging has evolved and how people are getting more & more accustomed to it.
When on the special days Telecom Operators stop giving all the benefits, these messaging apps come as a saviour. By making your messaging experience more interactive, fun & engaging.
So being an undisputed king in the global Instant Messaging Industry as well as in India, WhatsApp’s latest breakthrough has given a clear signal where the entire ecosystem of Instant messaging is heading.
Because the last record of 31st is sky-high comparing with Diwali. On that day 8 billion messages were being sent but the year-end has created a new landmark.
So calling it as The WhatsApp Day will not be very improper! Right?
What do you think?