Best Digital Marketing Tools? But how shall I be so sure that a particular tool is the best one for my requirement?
It’s tough bro; It’s really tough but not impossible if you know the tricks of the trade.
But you can’t ignore it. Because standing in 2018, it’s one of the foremost requirements to win the battle of Marketing.
Especially the way the entire Marketing paradigm is shifting towards Digital, you need to keep the Best Digital Marketing Tools at your disposal to strengthen your Marketing Arsenal.
Because without these, strategizing, executing & analyzing everything manually is a humongous task and near to impossible.
But the question is how to choose the best one? Because everyone claims they are the #1 SEO Tool, Keyword Analysis tool, Inbound Marketing tool etc.
So how to pick the best one out of hundreds?
Will you test each & every tool to find out its true power & capability stopping all your business activities? No, na? Then?
Even it’s not at all a feasible idea. It will take months (even more). So?
Don’t worry, here I am giving you some effective tips which will help you to cut the noise & get a clear signal.
#1. Jot down your Requirements first from Technical & Financial aspect
At first, open the Word document in your Laptop & write down your Ultimate Goal, what you want to achieve through Digital Marketing.
After that list all the activities you need to perform. Then put them into various groups based on their nature. Whether it’s related to SEO, SEM, Analytics, Content Marketing or anything else.
Now when you have a detailed list, based on that figure out what Tools you will need, what feature-set they must have & What is your estimated budget.
Otherwise, you will never be able to analyze the feasibility from your end. Now jump on to research.
#2. Don’t go by the promise, check what users are saying
Yes; This is utmost important, don’t go by any of the false promises that we are No 1, we are the best, we provide this, that & blah blah blah; Simply cut the crap.
Check thoroughly inside out from the Website to Customers Reviews, also check comments (especially the negative ones), presales QAs & whichever available information you get to feed your queries.
#3. Reading isn’t enough, Connect & talk to their Support Team
While you are buying a Software Tool it’s always better to talk to their Sales/ Technical Support team because you may not get answers to all of your questions in the above-mentioned ways.
You may have some doubts about its pricing or a specific features availability or something else so it’s always better to talk to them directly, either using Phone or via Live Chat (if available).
#4. Check all Third Party Authority Sites & Tally their Reviews with your findings
Now you have checked all the Documents, Features lists, White Papers, Reviews which have been showcased on the website & much more, still, one vital area remains.
You know what? The 3rd Party Authority Review Sites. As you are looking for the Best Digital Marketing Tools so check sites like Capterra, Sitejabber etc.
Check what they are saying/ suggesting/ recommending about each & every aspect of the product you are searching.
#5. Now it’s time to Shortlist your initial list based on the data you have found
If you are juggling between a Dozens of Tools in each category then you will never be able to take the final decision.
So after completing the first 4 steps narrow down your list items & create another list consists of 3 to 5 products max in each category of Digital Marketing.
It will not only help you to take a better decision but it will make the process a lot easier.
#6. Now it’s time give it a dry run first
If you have completed all the above-mentioned steps now the time has come to make your hands dirty. Because until & unless you will try it, you will never gonna know it properly.
So, find out the available trial options. Because nowadays all Software products come with a 14 to 30 days trial option. In that time frame, you don’t have to pay anything.
So leverage that & take a complete trial to check the solution inside out. Now think whether it’s solving your purpose or not.
If you found it’s ok, then only spend money. Otherwise not.
#7. Now what? All set! So, shall I buy the tool?
It seems you have checked every possible way, so now what? Still, one essential point remains!
Have you checked whether they provide any Refund option or not?
Because let’s say, after using a tool for nearly 25 days suddenly you have found such a glitch which you had never encountered before in the Trial run.
So always check that before taking the final call.
Now, everything is Set & you are ready to buy.
Hope I am able to clear all the points regarding how will you choose the Best Digital Marketing Tools. If you have any doubt please let me know via comments.