With all new Video Calling feature, Hike is all set to give a tough competition to all its global competitors.
On this Wednesday Hike Messenger has rolled out this feature. Initially, for all their Android users but gradually they will release it for other platforms too as expected.
It’s not any sudden decision by Hike. In the month of September, they had launched the initial beta version of this video calling feature to some select group of users.
After getting positive response they have decided roll out this all new feature for all their Android users initially.
The way Video Calling ability is gaining popularity among everyone, keeping that in mind I can say this new feature will strengthen the presence of Hike in the market.
You must have got the news that, a few months back Hike Messenger was valued at $1 billion & as a startup, it has achieved the position in a quite shorter span.
So from the growth’s perspective, this new announcement will be highly significant.
A messaging app with more than hundred millions of active userbase & continuously growing has to innovate to stay on top of the competition.
The way Indian Market is transforming, Hike’s new video calling feature has a tremendous potential here.
Not from user engagement perspective but also to gain newer users, who are still using other apps for video calling.
It’s coming with some other benefits too, feature wise. One such is Live Video Preview.
Suppose you are getting a video call on Hike but before receiving it you will get a complete Video Preview of the caller for better reliability.
Hike has also mentioned that their objective is to provide High-Quality & reliable video calling experience even in a challenging scenario.
Because we all know that getting seamless video experience from every nooks & crannies of our country is still a big challenge.
The reason is nothing but network. That’s why many people simply avoid this feature.
But the way Hike stated, even in challenging network conditions/ using good quality 2G connection users can use their service. It’s seeming quite interesting.
So let see how it performs.