How do you make your buying decisions now a days?
What the specific metrics or factors are there, which influence to take the overall decision before buying anything? Whether you are buying on-line or traditional way, that’s not the point but the ultimate thing how you are making the buying decisions?
In this era of Internet Of Things (IOT), consumers are getting smarter day by day. Because IOT has made the process of acquiring information much more easier, faster & better irrespective of time, place & device.
So wherever you are & whenever it is, if you are connected with internet through any computing device, that may be your Laptop, Tablet etc. you will get all the information whatever you want.
So, simply speaking Internet has empowered the common people like us with a highly important thing, that is information. Using those information our decision-making capability has also improved to a great extent.
In the past, when we had to buy anything, the toughest part was to take the correct buying decisions, because we don’t had any easy access to all the information (means correct & different type of information) we needed.
So, it was really tough to decide. We had two options, either asking someone who had used the product already or directly asking to the seller who is selling the product. But the scope was very limited.
So making a proper buying decision was not at all an easy task to accomplish. But in this era of Internet & in Internet Of Things (IOT) ecosystem, the entire process of taking a concrete buying decision has become a lot more easier.
Using different channels with different types of sources, collectively we can take a solid decision from the accumulated information.
In this way, not only the decision-making process has become easier but the decision we are making, it turns out really effective, all-rounded & solid. With these gradually we are transforming into really smart online shopper.
So in this article I will discuss all such factors/ metrics, checking which your capability of making buying decisions will improve to a great extent. Lets begin.
Reviews are the very first thing, to which we look at, whenever we try to find out any products quality and on a predefined budget how much the product will be justified, by knowing different persons feedback & rating, based on their experiences & usage pattern.
Let’s say you are going to buy a new Tablet, so you want to know what others are saying, who are already using or have used that product.
For knowing that if you visit popular e-commerce sites, if that product is sold from there then you will definitely find a customer review & rating section.
From that place you will get all the detailed feedback of the users and their ratings. It will clearly help you to understand many more things, from an actual buyers perspective.
Checking different Forums
Different on-line forums can also be highly beneficial. Let’s say you want to buy Project Management Software (PMS) for your organization. So, you are searching rigorously, to find out which is the best PMS in your budget.
In this kind of scenario Forums are really a great option. The software can also have its own official support forum where you can interact with technical experts of that system, beside that you can also get other community members feedback who has used that product already.
Apart from this, there you can also find many other popular technology & software related forums, where you can join & get opinion, insights, thought from the experts or expert users.
On-line forums are a great place from where you can get a collective data to think & analyse.
Asking question on different popular QA sites
QA sites are also a great alternative to Forums, to take buying decisions. There are many popular QA sites, like, Quora, Answers etc. those sites can also be highly effective for getting answers, opinion & insights of your question.
In these sites you will get the opinion from different types persons from varied background, so after getting all those answers, it will be easier for you to take the decision.
If you know some expert, on the respective field, means on the product’s or service’s vertical which you are planning to buy then it can be the most convincing way of making decisions.
How will you contact with that person? That’s the beauty of internet, because we all are connected via internet somehow. So to find out an expert you can search in different forums, QA sites, Blogs & Social Media channels.
Then you can contact him/ her directly by asking your question in a professional manner. It’s a great way.
On any topic on this earth, you will definitely find some (if not many) really insightful & informative authority blogs. Try to get information from there by reading articles, reviews & opinions, on the respective area. It’s One way.
And the other way is, ask the Blogger your question, you can do this via email or social media channels. But whatever approach you take, be professional.
You can also ask to write a detailed article on that topic if possible, so it will be really beneficial to all the people like you, to make their mind & take a proper buying decisions.
By conducting a short Survey
You can also conduct a survey or make a poll type questionnaire on your social media channels or any forums (if you are already active in those places), then you can get a mass feedback.
You just have to give some logical & practical option for your question, through this you can try to gauge the thought & perspective of the major number of consumers.
Or lets say, you are running an organization & for your organizational benefit you are going to purchase a new software system. So to get a mass opinion you can conduct a large-scale on-line survey, through any professional company to get the big picture.
It’s also great factor for making your buying decisions.
Checking various Social Media channels
Social Media is the one of the foremost source for doing any research & analysis, so if you are a social media buff then you can utilize it to its fullest for getting the real benefits when you are making this kind of decisions.
By asking in your own network
As you are a professional, so you definitely have your very own network. So utilize that, by asking different persons in your network via email, social media, phone regarding their feedback, opinion & suggestions. They can also be a great benefactor.
Talking with the Support Person
It’s a more direct & biased approach, because when you are selling your product definitely you will never point out the not so good factors.
But still after taking all the paths, if you are convinced then you can directly contact to the support person via Live Chat or Email through their official website.
In on-line medium, Live Chat can be the best option and most of the technology product company have this facility to contact.
So talk with the support persons to shape your decision in a better way.
Checking the Trial Version of the product
It’s the last resort, after using all different ways, you can use the product as a trial to get the actual experience. But this facility is only limited to any software products not anywhere else.
So, these are the 10 different on-line metrics/ factors, which can help you to a great extent, for making your buying decisions.
Note: A point to be noted, I have conceptualised the entire article by keeping Technology/ Software Products & Services in the back of my mind. But most of these metrics can also be utilised for other products too.