Traditional Commerce vs eCommerce! But why are you thinking like this?
Most of the people still think that eCommerce is a serious threat to the traditional businesses or more clearly speaking to the brick & mortar businesses.
But you know, eCommerce is not at all a threat to the traditional businesses. It’s simply a different way of doing business.
With the advent and advancement of Internet & web technologies, different new prospects, verticals & mediums have opened up for doing business. eCommerce is just one such great platform/ medium, which helps us to expand our business to a much broader market.
It’s not disrupting your ongoing business, it’s just giving you an another way thorough which you can take your business to a new level where geography is not a barrier at all.
So don’t ever think like Traditional Commerce vs eCommerce! Your thinking should be, how the Traditional Commerce can be benefited from eCommerce and how they can go side by side.
These two verticals are not at all their anti and you should never visualize it like this. There is competition but in a different level, if you can’t adopt it or still thinking about it when your competitors have already implemented it and reached ahead of you.
So instead of wasting time by just thinking, just have a look on the benefits that you can get if you take your traditional brick & mortar business to the next level using eCommerce.
So are you still thinking 🙁 ? Just chill, you don’t have to spend a fortune to take this initiative. So relax & check its benefits. Then, you decide whether it is beneficial or not.
It increases your market reach
Now tell me, just by opening a brick and mortar shop in Kolkata can you reach to someone in Kolhapur? No, right. But using eCommerce platform it’s possible.
Because if you have set up an online store, then anybody will be able to visit, check and buy from there by following all the terms and conditions. That person just need an internet connection and have to know the name of your site, that’s it.
So, if you want to create this same impact without eCommerce then can you imagine how many stores needed to be opened in different location but still you will not get this kind of reach.
Because in eCommerce, anybody from anywhere in the globe can check out and buy from your store (if there is provision), which is not possible in traditional business.
So don’t think eCommerce is destroying traditional businesses or eCommerce is a serious threat to traditional businesses. Because nobody has asked you to shut down your traditional business, if you want then you can expand your market by going online, that’s it.
Your traditional store is in its place and eCommerce is in its own. So decision is yours, whether you just want to stuck in Brick & Mortar model or want to explore more.
It’s in your budget
Yes, you have read it correctly. Because if you compare the costing then its much more affordable compared to traditional ones. How?
Lets say you run a crafts shop in one of the prime cities in India. Now after doing business for several years and after making a very good clientele, now you just want to expand your business to other cities or locations.
So in this scenario if you open an eCommerce store and market it properly then anybody from anywhere will be able to order product from his/ her home.
Yes, for this you have to set up transportation & courier facility. Beside those, when the business grows, you can also think of setting up different warehouses in different location for faster delivery. But that comes later.
Initially when you want to explore, eCommerce is the best option because just think, if you go to set up different physical stores in different cities or regions then how much it will cost and what will be the additional overheads.
In eCommerce business you don’t have to take those overheads because in this vertical you can control everything centrally.
I am not going much deeper but if you think generically then you will find that cost will be much lower and will be in your budget.
So, I think from the above mentioned two points you have understood that why am I opposing this debate of Traditional Commerce vs eCommerce from the very beginning. Because eCommerce is a great platform to expand your traditional business, not a competitor.
There are many more reason but these two I have depicted here are the vital ones. Now tell me, do you still think Traditional Commerce vs eCommerce or your thinking has been changed after reading this post?